in motion
A promotional design for Alexandra Streliski's new album, Neo-romance .
Poster Design
Packaging Design
Illustration
A promotional design for Alexandra Streliski's new album, Neo-romance .
Poster Design
Packaging Design
Illustration
Alexandra Streliski’s album *Neo-Romance* is a blend of complexity and energy, exploring themes of heritage, acceptance, and identity. She is a Canadian neo-classical composer and pianist from Quebec, her music takes listeners through deep emotional landscapes.
The task was to develop promotional assets, including a poster and a vinyl packaging, all aimed at capturing the essence of Streliski's music and the intricate energy of the piano.
Approach
I intended to craft an identity that feels both inviting and captivating, appealing to adults who appreciate classical music.
I was inspired by a deep dive into the artist’s sound to create a fresh take on classical music. By focusing on the piano and Streliski's unique style, I aimed to strike a balance between accessibility and excitement, capturing the essence of her music in a way that resonates with those seeking something fresh and innovative.
Production
To represent the depth of Streliski's music, I created and digitized a watercolor illustration, showcasing layered complexity through a vibrant color palette.
The poster design balanced the intricate artwork with a bold mix of oversized typography, reflecting the structural qualities of the piano.
For the vinyl packaging, I maintained the same visual language, adding extra layers to reflect the multi-dimensional nature of the music and the artist's inner complexity. The sleek black-on-black sleeve, with a spot varnish for the album title, emphasized the timeless elegance of the piano.
